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For support following a bereavement, please call 0292 0002 818
If someone has passed away, we’re always open to support you through your difficult moment, call 07847 963326
Welcome To The White Rose Family
You are not alone. Every member of our team, from our founders to our funeral directors stand ready to guide you through this difficult time with empathy, transparency, and unwavering support. We look forward to meeting you.
8 Years as a Top 3 Funeral Director in Cardiff
Meet Our Founders
The youngest of the three, AJ became a funeral director at just 18, founding White Rose Funerals to build on the work of his brothers. He is deeply appreciated — most of our thank you cards and messages mention him first for his gentle nature and soft approach. AJ is a devoted father, a keen fisher, and someone who loves spending time outdoors and cooking at family BBQs. His manners, kindness, and professionalism shine through in all he does.
The White Rose Team
Our Pledge
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To treat families as we would treat our own family – with tenderness, dignity and respect.
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To serve families of all faiths/no faith and cultures with sensitivity and compassion.
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To educate families and the community so that informed decisions can be made during times of vulnerability and emotional stress.
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To encourage families to consider the value of pre-planning and pre-paying funeral arrangements.
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To Support families to celebrate the life and mourn the loss of a loved one.
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To provide an environment that includes barrier free access and to provide caring, professional services to families experiencing a death.
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To develop a relationship of trust with the families we serve, our community, our staff, and our suppliers.
Follow Us On Socials and Join the White Rose Community
Need Compassionate Guidance?
Visit Our Splott Funeral Home
Need Compassionate Guidance?
Visit Our Splott Funeral Home
Invest in White Rose Funerals & Memorials
Partner with us to drive social transformation in the funeral industry. Invest in a mission-led movement committed to transparency, essential aftercare, and fighting funeral poverty across Wales.
