Rose Direct Cremations

If someone has passed away, we’re always open, call 0292 0028 677

About Us

At Rose Direct Cremation, we believe that saying goodbye should be simple, affordable, and guided by genuine care. We provide a personal, faith-conscious direct cremation service for families who prefer a more private and flexible farewell — handled with compassion and respect at every stage.

Rose Direct Cremation is part of the White Rose Funerals & Memorials family, founded by AJ, who remains the driving force behind everything we do. While White Rose specialises in full funerals and memorial services, Rose Direct Cremation was created to offer families across Wales and Bristol an alternative that combines professional care with simplicity and transparency.

Our mission is to ensure every family, regardless of background or belief, receives the same warmth, dignity, and understanding that White Rose is known for — just delivered in a way that suits modern families and their changing needs.

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The Timeless Farewell: Offering Comfort Through Tradition

This option provides a complete, traditional funeral ceremony, honouring your loved one with a shared time of public or private remembrance before the cremation takes place. It is the ideal choice for families who seek the profound comfort and structure of a familiar, comprehensive experience.

The Service: The formal ceremony—whether guided by religious tradition or a bespoke non-religious tribute—is held in its entirety. Your chosen church, one of our welcoming funeral homes, or a meaningful venue becomes the dedicated setting, with your loved one present in a dignified casket.
Final Goodbye: A crucial element often included is the Viewing or Wake, offering a dedicated moment for a final, quiet visitation and personal farewell before the committal.
The Cremation: Following the service and the final committal, we take over with the utmost respect and care, ensuring the dignified transport and handling of your loved one for the cremation process.

This choice provides the emotional closure and shared communal support of a full traditional funeral, seamlessly followed by the simplicity and flexibility of cremation.

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The Celebration of Life: Flexibility and Personal Time to Remember

This is our most adaptable and gentle option, designed to completely separate the event of cremation from the time of remembrance. By prioritising flexibility, this structure ensures your memorial is held exactly when and how your family needs it, without the pressure of immediate deadlines.

The Cremation First: The cremation is carried out promptly, often within days of the necessary paperwork being finalised. This step allows the practical arrangements to conclude efficiently, granting immediate peace of mind.
The Personalised Memorial: The commemorative service—whether a formal ceremony or an informal gathering—is held later, often weeks or months after the death. This crucial delay offers ample time for distant family to travel, for healing to begin, and for the event to be thoughtfully coordinated and planned.
The Ashes: Your loved one's presence remains personal to your family. The service can be profoundly meaningful with the ashes present in a beautiful urn, acting as a centrepiece, or held entirely without them—the choice is always yours.

This service is ideal for families who value maximum freedom in planning, those who require time for global coordination, or anyone who wishes to focus the event entirely on a joyous celebration of a life lived, rather than the immediate context of loss.

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Our Direct Cremation Package is the ideal option for those people who prefer 'no fuss'. However, with the same dignified handling as our other packages, the Direct Cremation Package allows families to arrange the funeral of a loved one and then celebrate their life in their own unique way.

Includes:

Crematorium Fees
Doctor's Fees
Our Professional Fees
Administration & Advice
Meeting(s) with One of Our Funeral Arrangers for the Funeral
Eco Friendly Coffin
Use of Private Estate Car

Cherished Memories

Direct Cremation

Price:

£1 290

The ashes can be collected from White Rose Funerals at no additional charge or these can be transported home for only £25.00

Our Direct Cremation Package is the ideal option for those people who prefer 'no fuss'. However, with the same dignified handling as our other packages, the Direct Cremation Package allows families to arrange the funeral of a loved one and then celebrate their life in their own unique way.

Does Not Include:

Viewing
Service
Attendees
Venue Charges
Hearses

Price:

£1 290

The ashes can be collected from White Rose Funerals at no additional charge or these can be trasported home for only £25.00

Includes:

Crematorium Fees
Our Professional Fees
Administration & Advice
Meeting(s) with One of Our Funeral Arrangers for the Funeral
Eco Friendly Coffin
Use of Private Estate Car

Required Services:

Prep & Dressing
Coffin Dressing

£280
£165

Honouring Faith: Guaranteed 48-Hour Cremation

We hold a deep understanding of the sacred and deeply held requirements within the Sikh and Hindu faiths to ensure cremation is carried out within 48 hours of passing. This is not just a service—it is a commitment to honouring your most important religious and cultural traditions.

Our fully experienced team is structured and prepared to act immediately. We prioritise time-sensitive logistics, documentation, and scheduling to guarantee this vital religious timeline is met without compromise.

While we specialise in supporting our Sikh and Hindu families, this 48-hour capability extends to meet any urgent cultural, religious, or logistical requirement your family may have for a swift, dignified service. We provide specialised knowledge and unwavering support, giving you absolute assurance that your loved one's final journey will adhere precisely to your timeline with the utmost dignity and professionalism.

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our Cremation Services

Why Choose Rose Direct Cremations?

Our commitment is rooted in personal compassion and a mission to transform funeral care across Wales.

Founded on Personal Empathy: Established by three brothers after a profound loss, we provide the truly compassionate, human-centred care that families deserve.
Clear, Affordable, and Fair: We actively fight funeral poverty by guaranteeing transparency and offering cost-effective Direct Cremation alongside traditional services—with no hidden costs.
Fully Inclusive Specialists: We expertly accommodate all needs, Specialising in Faith-Based Cremations (including time-sensitive 48-hour arrangements) as well as non-religious ceremonies.
Pioneering Industry Reform: We are dedicated to driving change and advocating for improved standards, safety, and regulation across the Welsh funeral industry.
Dedicated Aftercare Commitment: Our support extends beyond the day of the service, featuring unique bereavement and mental well-being initiatives to help families long-term.
Trusted Welsh Expertise: As a local, independent specialist, we offer expert, respectful logistical care with deep knowledge of Welsh communities and traditions.

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Direct Cremations

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Helpful Free Tools and guides

simple, guaranteed cremation plan with no hidden fees and a fixed price

As a trusted Cardiff funeral and cremation service, we provide simple, dignified Direct Cremation across Wales. We guarantee total transparency with no hidden costs, giving you peace of mind. Our compassionate team offers culturally sensitive and faith funeral support, ensuring an effortless, respectful farewell for every family.

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Frequently Asked Questions

A Direct Cremation is the simplest, most affordable funeral option. It involves cremation without a formal viewing, ceremony, or service beforehand. We collect the deceased, carry out the cremation at the earliest time, and return the ashes to the family later, allowing the family to hold a personalised memorial service when and where they choose.
Typically, the cremated remains (ashes) are ready to be collected or returned to the family within 2 to 3 weeks after the necessary paperwork is complete. We will contact you directly to arrange the secure collection or delivery of the ashes at your convenience.
Choosing Direct Cremation gives you complete freedom. You can hold a personalized celebration of life, scattering ceremony, or memorial service anytime, anywhere—at home, in a park, or a hired venue. Since the stress of the traditional funeral timeline is removed, you can focus on creating a truly unique and meaningful tribute.

If someone has passed away, we’re always open, call 0292 0028 677