Your Trusted Partner in Grief
Family run, Long Standing, No Hidden Fees
For support following a bereavement, please call 0292 0002 818
Our Story
White Rose Funerals was founded by AJ, Amir and Ahmed Alsisi on the principle that bereavement care should be defined by absolute integrity, clarity, and unwavering compassion. Recognising the need to modernise the industry, our vision was to create a service that puts control and transparency back into the hands of grieving families. This commitment ensures we can respectfully honour every life, regardless of complexity, religious background, accessibility requirements, or required timeline.
Whether a family seeks a traditional, inclusive ceremony, a commitment to eco-friendly practices, or a dignified rapid service, our philosophy is to provide personalised choice with full cost clarity. From our dedicated team available 24/7 to our meticulous attention to detail, we are dedicated not just to arranging funerals, but to being a supportive partner during your most difficult time.
Our Funerals Provide Dignity and Support That is Truly Inclusive of All Families and Faiths, and Free of Unnecessary Stress.
Disabled
Multi-Faith
Deaf
Blind
8 Years as a Top 3 Funeral Director in Cardiff
Our Vision
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Advance Aftercare: Make aftercare a core part of the funeral service, building bridges with mental health awareness and suicide prevention initiatives.
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Community Expansion: Grow our services across Wales while keeping our heart rooted in community-focused care.
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Industry Leadership: Set and uphold the highest standards in the funeral industry, fighting funeral poverty and promoting fair practices.
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Policy Influence: Work closely with the Welsh Government to influence policy on deceased storage, safety, and regulation to protect families.
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Inclusive Services: Ensure all funeral services in Wales are fair, safe, inclusive, and accessible to every background, faith, and circumstance.
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National Platform: Expand our Bereavement and Mental Well-being Conference, positioning Wales at the forefront of innovation and compassion in grief and mental well-being for the UK.
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Transformative Excellence: Achieve recognition not for prestige, but as tangible proof that our model of care and excellence transforms and saves lives.
Testimonials
Virginia Saltmarsh
Booked white rose funerals & memorials for my mums funeral just recently. Have to say they catered for everything we asked for, having never booked a funeral I did not know what to expect but the whole experience & the actual day went with precision we had a beautiful service from start to finish I would highly recommend these if your looking for a funeral director
Mark Evans
Rose Funerals looked after my father and our family so well during the terrible time of our losing Dad. Professional, supportive and clear at every step. Wholeheartedly recommended.
Lee Ellul
The team at The White Rose provided exceptional care and support during our time of loss. Their professionalism, kindness, and understanding made an incredibly difficult day bearable and stress-free. From the initial arrangements to the service itself, every detail was handled with compassion and respect. We cannot thank them enough for their dedication and would highly recommend their services to anyone in Cardiff.
Guy Evans
The service AJ provided via White Rose for my father’s funeral was outstanding. Considerate, patient, wonderful with my mum and incredibly efficient. All in all, an exceptional degree of professionalism with a discreet personal touch. I have no hesitation in recommending unconditionally.
Frequently Asked Questions
Inclusivity is fundamental to our service. We have extensive experience accommodating the specific customs, rituals, and timelines of various faiths (including time-critical needs, unique preparation requirements, and specific memorial standards). We work closely with families and faith leaders to ensure every arrangement is handled with the utmost cultural respect and diligence.
Most funerals in the UK take place within 1 to 3 weeks after the death. This timeline allows time for legal paperwork (registering the death, obtaining necessary certificates) and booking the venue. However, we specialise in time-critical funerals (often needed for certain faiths) and can arrange services much faster when required.
Funeral costs are generally broken into two parts:
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Funeral Director's Fees: Our charges for professional services, care of the deceased, the coffin, and transportation.
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Disbursements: Fees paid to third parties on your behalf, such as the crematorium/cemetery fee, the doctor's fees (for cremation forms), and minister/celebrant fees.
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Yes, we are highly experienced in providing culturally and faith-sensitive care. This includes arranging urgent, time-critical services (often required by Islamic or Jewish traditions), ensuring the deceased is prepared according to specific rituals, and coordinating with leaders of all faiths.
Grief is a unique and often overwhelming process. It's completely normal to experience a wide range of intense emotions, including sadness, anger, guilt, confusion, anxiety, and even relief. You may also have physical symptoms like fatigue or difficulty sleeping. There is no "right" way to grieve, and your feelings may change rapidly over time.
