White Rose Conference
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White Rose Conference
Transforming Compassion into Practice
As part of his ongoing mission to support the funeral profession and wider community, Ahmed Alsisi is releasing a powerful new series of books in 2025–2026.
Each title is written from lived experience, professional insight, and a passion for transforming the way we care for families and communities. These books are designed to inspire, educate, and empower funeral directors to see their work not just as a profession, but as a calling to serve, connect, and transform lives.
Upcoming Books
A practical and heartfelt guide to building meaningful aftercare systems—balancing compassion with business sustainability. Learn how to maintain long-term family relationships, develop follow-up programs, and offer ongoing emotional support that genuinely lasts beyond the service.
Rising From The Rubble of Gaza ... To Plant A White Rose In Wales
This is the real-life story of Ahmed Alsisi, sharing a journey born from war, pain, and great loss.
The book begins in Gaza, where the Ahmed details the profound loss and struggle for survival that defined his early life. It follows the incredible effort to transplant hope and build a new life in Wales culminating in the establishment of the compassionate White Rose Funerals.
But this book is far more than a memoir. It is a powerful, urgent call to reform our societal approach to grief, trauma, and mental health. Drawing on personal experience and professional insight, Ahmed challenges the status quo, advocating for culturally sensitive, holistic care across the funeral industry, support services, and within minority communities.
A story of resilience, faith, and the deep, human capacity to turn profound suffering into meaningful service.
Order Our Published Works on Bereavement & Mental Health
The Campaign for Compassionate Bereavement Care
Our National Campaign for Compassionate Bereavement Care is the powerful initiative born from the voices of grieving families across Wales. This campaign addresses critical areas where we believe immediate, fundamental action is needed to create a more humane bereavement care and mental well being system.
The Campaign for Compassionate Bereavement Care
We invite you to join us in our vision to be a continuous agent of change. By partnering with us through a sponsorship, running a stall, or attending our next conference, you can help us continue our vital work in shaping a more compassionate and inclusive future for bereavement and mental well-being care for the entire nation.
A Call for Mandatory Suicide Intervention Training
The Campaign for a Public Mortuary in Cardiff
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A Push for Inclusive Bereavement Support
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A Call for Mandatory Suicide Intervention Training
The Campaign for a Public Mortuary in Cardiff