White Rose Funerals
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Investment Opportunity
We are not just a business, but a movement of trust and transformation.
Welcome to the future of funeral care
About Us
White Rose Funerals was founded by AJ Alsisi on the principle that bereavement care should be defined by absolute integrity, clarity, and unwavering compassion.
Recognising the need to modernise the industry, our vision was to create a service that puts control and transparency back into the hands of grieving families. This commitment ensures we can respectfully honour every life, regardless of complexity or required timeline.
Whether a family seeks a traditional, inclusive ceremony, a commitment to eco-friendly practices, or a dignified rapid service, our philosophy is to provide personalised choice with full cost clarity.
From our dedicated team available 24/7 to our meticulous attention to detail, we are dedicated not just to arranging funerals, but to being a supportive partner during your most difficult time.
8 Years as a Top 3 Funeral Director in Cardiff
Our Founder’s Story
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Our Founder’s Story
Ahmed Alsisi is the Chaplain, Author, and Entrepreneur who founded White Rose Funerals and Memorials, one of the UK’s most inclusive funeral services. A survivor of war and trauma born in Gaza, Ahmed made Cardiff his home and built a life dedicated to service and healing.
Key Achievements:
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Pioneering Service: At 21, he founded the first Muslim funeral home in Wales, later expanding to White Rose Funerals (2016), which grew rapidly by focusing on genuine compassion and unmatched inclusion (serving Muslim, Sikh, Hindu, Traveller, Deaf, Christian, and secular families).
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Industry Leader: Ahmed is a recognised advocate for change, advising the Welsh Parliament on bereavement and wellbeing. He also founded the Wales Bereavement and Mental Wellbeing Conference, a platform dedicated to transforming aftercare across the UK.
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Mission: His journey demonstrates how empathy and enterprise can work hand-in-hand to disrupt corporate standards and prioritise personal, community-driven care.
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Why Trust White Rose Memorials?
Exceptional Craftsmanship
Our work is carried out by skilled, certified stonemasons who honour traditional techniques while utilising modern precision. Every project is approached with unwavering dedication to perfection.
Custom Tributes
We guide you through the design process, offering a range of quality materials—including granite, marble, and natural stone—to create a truly custom memorial that perfectly captures the unique spirit of your loved one.
Complete Care
Beyond new designs, we provide full gravestone restoration and renovation services for existing family plots, ensuring that older tributes are maintained with dignity and care for future generations.
Our Best Sellers
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Steps to Creating a Lasting Memorial
Read Our Story
We understand that a memorial is more than just stone; it is a lasting tribute to a life well-lived, a constant touchstone for remembrance. As a valued part of the White Rose family, we are pleased to offer you the expertise of Cardiff Memorials, our trusted in-house stonemasons.
Serving families across all of South Wales, we are known for crafting exceptional, personalized memorials with meticulous care, expertise, and profound respect. Our stonework is a direct extension of the comprehensive, compassionate service White Rose is known for.
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Visit Our Shop
Experience the beauty of Flower Spot firsthand at our Cardiff location.
We invite you to step inside our shop, browse our fresh seasonal selection, and speak directly with our experienced florists.
Whether you need a simple bouquet, a complex custom arrangement, or a moment of compassionate consultation, we're here to help.
Find us at:
27-29 Splott Road, Cardiff CF24 2BU