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It's not goodbye, it's the perfect farewell

Our Pledge 

  • To treat families as we would treat our own family – with tenderness, dignity and respect.

  • To serve families of all faiths/no faith and cultures with sensitivity and compassion.

  • To educate families and the community so that informed decisions can be made during times of vulnerability and emotional stress.

  • To encourage families to consider the value of pre-planning and pre-paying funeral arrangements.

  • To Support families to celebrate the life and mourn the loss of a loved one.

  • To provide an environment that includes barrier free access and to provide caring, professional services to families experiencing a death.

  • To develop a relationship of trust with the families we serve, our community, our staff, and our suppliers.

Our Award winning funeral home in 2 locations
Proudly supported by and working alongside 
Graeme Hughes
Senior Coroner
Ramesh Patel
Office Manager for
Mark Drakeford
Martin Birch
Bereavement and Registration Services
DCI Matt Powell
Reginal Family Liaison Team, Major Crime

Ramesh is a dear friend and a well-respected community leader. He holds the position of Office Manager to The First Minister of Wales. We have worked together within the local community and on issues related to Funerals.


Our Senior Coroner, Graeme Hughes, is perhaps our biggest supporter. Mr Hughes is a perfect example of compassion in the workplace and is keen to help bridge the gap between family and service providers.


Martin Birch; we've worked alongside Martin for a number of years to improve some aspects of the service provided by Cardiff Council's Bereavement Services. In doing so, we have been able to accommodate more family's requests and wishes. Martin is always willing to help, and he's a great listener. 


DCI Matt; we work with his forces to ensure a smooth transition from police to  funeral director.

A Personal and Compassionate Service 
Faith Based Funerals
White Rose is the first and only funeral home able to provide a same/next day funeral service as required, for example, in the Roman Catholic, Hindu, Jewish and Muslim faiths as well as offering a compassionate and comprehensive service to meet the needs of all other faiths and traditions
Non-Faith Funerals
Should a non-faith based funeral be required we will work to deliver a dignified and fitting service that meets the family’s needs and expectations. We can provide a non-faith celebrant who will work with you to create your bespoke cremation or burial service or, if you prefer, we will support you to design and deliver your own personal funeral service.
Natural Burials
We were the first funeral home in Wales to offer Natural Burials and will support you through the options enabling you to make the decisions that are right for you and your loved one.
Park in the Fall

Well being & Mental Health

Our aftercare & Suicide intervention team has proudly saved numerous lives  over the past few years 












Carys Mannings

would recommend white rose as I think they are the best at what they do nothing is too much trouble kind caring understanding and very professional and how they help even after the funeral with mental health issues etc amazing

Jay Dave

I met Ahmed a few times & many months before my Mum's death in August. His respectful & sensitive nature made it an easy decision when her final days came. Despite strict, changing, but understandable CV19 guidelines, he and the team helped us observe religious rites & the admin necessary in a speedy & supportive way. The final day was a huge tribute to my Mum. I'd have no hesitation recommending White Rose.

Rob Morse

I have led the services of over twenty funerals that have been undertaken by White Rose and fully endorse their care and dignified service. On one occasion I had the honour of preparing the body of a former student of mine for his funeral, and observed first-hand the dignity shown by White Rose.
I have known the family for many years - I was Ahmed's teacher soon after he arrived from Palestine as a young boy - and I have been encouraged to see him establish this service to families in their hour of need. When my time comes I'm glad my arrangements will be in good hands.

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