Your Trusted Partner in Grief

Providing compassionate funeral services and bereavement care across South Wales, while championing fair practices, advocating for policy reform, and building bridges of specialised support in every community

Deaf

Blind

Disabled

Faith

Our Funerals Provide Dignity and Support That is Truly Inclusive of All Families and Faiths, and Free of Unnecessary Stress.

Shape the Future with White Rose

Wales Bereavement & Mental Well-Being Conference 2025

The Wales Bereavement & Mental Well-Being Conference 2025, presented by White Rose Funerals & Memorials, is a vital national gathering dedicated to improving support for grieving families and strengthening mental health awareness across Wales.

This event is a powerful platform for action, bringing together government ministers, healthcare specialists, community leaders, and charity representatives to drive real change. Over the years, our conferences have made a tangible difference, from saving lives through suicide prevention training to helping charities expand their services and ensuring that families have a voice.

This year, our dialogue will be amplified by the presence of key figures, including The Minister of Finance - Mark Drakeford along with Mark Isherwood, senior coroners, and healthcare specialists. Their participation underscores the urgency of our core campaign: to transform bereavement care across Wales. We believe the most impactful ideas emerge from genuine collaboration, and this conference is where your insights can directly influence decision-makers.

Our Calls to Action:

Mandatory Suicide Intervention Training: For frontline professionals including funeral directors, teachers, NHS staff, and emergency responders.
Inclusive Bereavement Support: To ensure all communities—including Deaf families, minority ethnic groups, and faith communities—have equal access to culturally sensitive care.
A Public Mortuary in Cardiff: To provide modern, dignified facilities that reduce delays and relieve pressure on families and the NHS.

Reserve Your Seat

Make A Pledge

Speakers Of The Conference

Mark Drakeford

Minister of Finance

8 YEARS AS A TOP 3 FUNERAL DIRECTOR IN CARDIFF

Our Vision

Advance Aftercare: Make aftercare a core part of the funeral service, building bridges with mental health awareness and suicide prevention initiatives.
Community Expansion: Grow our services across Wales while keeping our heart rooted in community-focused care.
Industry Leadership: Set and uphold the highest standards in the funeral industry, fighting funeral poverty and promoting fair practices.
Policy Influence: Work closely with the Welsh Government to influence policy on deceased storage, safety, and regulation to protect families.
Inclusive Services: Ensure all funeral services in Wales are fair, safe, inclusive, and accessible to every background, faith, and circumstance.
National Platform: Expand our Bereavement and Mental Well-being Conference, positioning Wales at the forefront of innovation and compassion in grief and mental well-being for the UK.
Transformative Excellence: Achieve recognition not for prestige, but as tangible proof that our model of care and excellence transforms and saves lives.

Honouring Life's Beautiful Details

Cardiff Memorials

As trusted stonemasons, we specialise in custom-designed stone memorials that honour every life and every wish in stone.

Our Specialty: Crafting bespoke headstones, and cremation plaques. White Rose clients also receive an ongoing 20% discount on all stonework.

Visit Cardiff Memorials

Flower Spot

We began as the in-house florist for White Rose, and now, led by our team of highly experienced florists, we offer premium floral design for every need.

Our Specialty: Meticulously handcrafted casket sprays, unique named floral tributes, and beautiful arrangements for all occasions, ensuring perfect delivery and coordination.

Visit the Flower Spot

Carys Mannings

would recommend white rose as I think they are the best at what they do nothing is too much trouble kind caring understanding and very professional and how they help even after the funeral with mental health issues etc amazing

Jay Dave

I met Ahmed a few times & many months before my Mum's death in August. His respectful & sensitive nature made it an easy decision when her final days came. Despite strict, changing, but understandable CV19 guidelines, he and the team helped us observe religious rites & the admin necessary in a speedy & supportive way. The final day was a huge tribute to my Mum. I'd have no hesitation recommending White Rose.

Rob Morse

I have led the services of over twenty funerals that have been undertaken by White Rose and fully endorse their care and dignified service. On one occasion I had the honour of preparing the body of a former student of mine for his funeral, and observed first-hand the dignity shown by White Rose.
I have known the family for many years - I was Ahmed's teacher soon after he arrived from Palestine as a young boy - and I have been encouraged to see him establish this service to families in their hour of need. When my time comes I'm glad my arrangements will be in good hands.